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Choice Administrators
721 S Parker Rd
Ste 200
Orange , CA   92868-4763   USA
Company Website:
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Company Hierarchy
Parent Company(s)

Business Focus:
Consumer Directed Health (CDH)
Behavioral Health
Broker Systems/Services
HIP: Benefit Administrators
HIP: Broker Agency
HIE: Private
Medical Management
Company Description:
CHOICE Administrators is the nation’s leader in developing and administering health insurance exchanges, with experience supporting integrated and proven exchange models since 1996. Currently serving more than 10,000 employers and more than 150,000 members, and producing over 4.2 million Individual and Family Plan quotes in 2010,
Company Ownership:
CHOICE Administrators, a member of The Word & Brown Companies, is the nation’s leading administrator of consumer-choice exchange models.

Company Officials:
Michael Close
[Chief Executive Officer]
Ron Goldstein
Brenda Scott
[Senior Vice President]
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Company News/Coverage:
CHOICE Administrators Announces New CEO
CaliforniaChoice Highlights Call Center Transformation at Annual Dreamforce Conference
CaliforniaChoice Introduces Stronger 2018 Product Portfolio
CaliforniaChoice Small Business Employee Benefits Website Recognized for Outstanding Design
CHOICE Administrators: California’s Private Health Insurance Exchange Extending Reach of Online Enrollment to Small Businesses
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