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  HCBD-KnowPro Business Intelligence
  and Sales Development Tools & Resources
 
Healthcare solutions vendors face significant challenges in a fast-paced dynamic marketplace including the need to find better prospects and increase sales.
HCBD enables leading companies to generate greater revenue from their marketing campaigns while improving their ability to build and maintain leads. HCBD provides dynamic pipeline management functionality for exceptional sales performance and improved bottom line results.
 

             .. dynamic, relational, and uniquely powerful
                               business intelligence tools, reporting and resources ..

                   .. industry’s best qualified contact information
                                                     for company key executives ..

 
HCBD data resources include:
  • Executive profiles of the true national and regional decision-makers, up-to-date and reflecting daily developments of organizational changes, new hires and promotions
  • Detailed company records which capture essential business critical intelligence* to include management, ownership and subsidiaries/affiliates, product categories, company descriptions, and links to online company resources
  • Product and trends information with relational reporting abilities to identify key companies and industry executives along with their areas of interest and expertise
 

*HCBD health insurance plan information includes integration of the 2007 AIS Directory of Health Plans which provides health care business products, by plan, along with product-specific enrollment data to support HCBD's sophisticated analytical and reporting capabilities.

 
HCBD unique tools include:
  • HCBD-LeadListGenerator which facilitates building your own custom lists for tracking individual companies and industry executives
  • HCBD-MarketMailings which provides for extensive customization capabilities for formulating extraordinarily qualified and targeted mailing lists for print marketing projects or for Healthcare BizEducation broadcast email distributions
  • HCBD-BizTripper which supports scheduling last minute add-on meeting to make the most of time-intensive, expensive business travel
  • HCBD-ClientConsult for accessing advisory resources on where to director valuable sales and marketing resources from identifying the key trade events for networking, to maximizing ad dollar spends and marketing campaign traction
  • HCBD-InsidePitch for mapping distribution of company news and announcements, formulating the story pitch to industry journalist and reporters, and recommending company information resources and expert spokespersons
   
 
Additional HCBD services exclusively available to our subscribers include promotion tools such as mailing list rentals and a broadcast email product through Healthcare BizEducation.  As an education resource, the Healthcare BizEducation service is intended to be used to distribute/publicize industry resources such as white papers, reprints, special reports, etc., or for invitations to upcoming education programs and events.
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